We all know how special Tenerife is, but with many old misconceptions still alive, and some visitors memories rooted in holidays taken years ago, it’s vital to show potential holiday makers just how much Tenerife has to offer. Looks like a job for the British Guild of Travel Writers, and with their prestigious annual assembly taking place in Tenerife from Tuesday 26 January to Friday 29 January, government agency Turismo de Tenerife are pulling out all the stops to impress them.
What a welcome the 107 strong party got, something green, rural, fascinating and good to eat. The journalists were taken to the banana plantation and packing plant in Fañabe to see the islands famous export at close range, and to sample the fine food in the restaurant. It’s just the start of a packed programme that will see them tackling Teide, following the footsteps of Agatha Christie in Puerto de la Cruz, getting to grips with Carnaval preparations in Santa Cruz, whale watching, and tasting the best of Canarian gastronomy.
Each seed of interest sewn should blossom outward through the pages and screens of such media outlets as the BBC, CNN, The Times, Sunday Times Travel Magazine, The Guardian, Financial Times, The Independent, The Observer, Vogue, France Magazine, Italia!, Sky Travel, Hotels.com, and AOL Travel.
The British love affair with Tenerife is still strong but with the help of this fact finding trip, a whole new generation of holiday fans could be flocking to see for themselves the wonders and comforts of Tenerife.